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  • How to Generate Sales by Triggering an Emotional Response from Your Customers
    Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning.  […]
  • How to Use A/B Testing to Experiment with These 13 Elements of Your Website
    You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do. I see this common misconception in my consulting work all the time. Businesses spend much time and effort trying to improve their organic  […]
  • How to Increase Your Brand Exposure in 2018 with Public Relations
    How are you managing the reputation of your company? If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward. There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and use website elements to  […]