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Having at least a basic understanding of search engine optimization (SEO) is vital for any online business today. This is because SEO makes up a significant part of your overall internet marketing strategy. To put it simply, you cannot hope for your online business to prosper without incorporating some fundamental SEO into it.
In order to do any of this, you must first have a full grasp of your business model. You need to ensure that your site is focused on achieving your primary goals, whatever they may be. For instance, consider your product: are you after impressions and web traffic itself, or are you trying to sell an actual product or service? The answer to this will surely affect how you construct your site and what content fits into it.
This article presents everything you need to know about the basics of SEO internet marketing. Keep in mind that having a full grasp of these concepts will come in handy down the road.
The Basic Concept Behind Search Engine Optimization
Most people believe that SEO is just a way to trick search engine results. This is a total misrepresentation of what SEO is all about. It goes beyond that as SEO should strive to create a flawless experience for users.
Basic search engine optimization should focus on two things: relevant content and decent website performance. Both these things are crucial in terms of putting your site in the best position possible, at least in terms of search engine results.
You may not realize it but search engines always look for the most relevant websites and articles for its users. This is where SEO comes in, to improve your website’s relevance.
There are actually a number of ways one can achieve optimization. One way to do this would be to create relevant content. You need to ensure that your articles and other web content are of the highest quality. This means they should be easily readable, with proper headlines, descriptions, and subheadings. It would also serve you well to avoid keyword stuffing or the over-use of buzzwords, as it will only hurt your site in the long run. It should also be noted that having quality content also creates a level of authority for your site. This happens when other reputable sites start linking back to your pages as a reference.
Another great way to improve your search engine rankings is by ensuring positive user feedback. The best way to do this is by improving the overall performance of your website. Try to make it as user-friendly as possible. After all, a good-looking site is worthless if your customers can’t figure out how to use it.
To summarize this article, imagine your website as an ordinary store. All your social media gimmicks, paid advertisements and links all serve to entice your potential customers to come and visit your place. However, like with any other store, customers are interested in what you have to offer and the kind of service you can provide. In this case, that would be your website’s content and its overall performance.
It is crucial for business owners to understand the importance of basic search engine optimization (SEO). It is essential in terms of internet marketing. It is simply something you cannot do without, especially if you want your brand to makes waves online.
This article will discuss the best internet marketing tips that anyone can use. In particular, it presents SEO as the fundamental internet marketing tool.
What is Search Engine Optimization?
Contrary to popular belief, the goal of SEO fundamentals is not to cheat the search engines. Rather, Effective SEO should help you better communicate your content so that the search engines will recommend your website in the results. More importantly, it should seek to provide users with a seamless experience.
Both these things will eventually put your website in the position wherein it can be easily found by people in need of it.
In order to illustrate this point more clearly, let us imagine your site as a sandwich. The social media promotions, links, and paid ads all act as its bread. The website’s info architecture, relevant content, and its content management system, however, act as the filling. Without it, you would have no sandwich to speak of. This is where SEO comes in, to ensure that your sandwich is appetizing in order to attract customers.
Optimizing Your Site
This is the next question that comes to mind once you have an idea of how SEO works. Website owners need to understand that search engines work by finding websites and web content most relevant to their users’ searches. This, then, is what your SEO team should strive for – relevance.
There are a number of ways to do this. For instance, you can focus on improving your site’s responsiveness and overall performance. This is vital as it greatly affects user experience. A well-performing site generally creates a positive user experience.
However, we recommend that you first focus on developing relevant content. Contrary to popular belief, content development does not mean arbitrary keyword stuffing in articles. You just need to ensure that your content is of high quality and easy to read. Consider using titles and subheadings to great effect.
This article presented some of the basic ways to do search engine optimization for your website. Having a clear understanding of how it works is a crucial element of any internet marketing plan.
Traffic generation is crucial to your online marketing success, so naturally everybody wants more traffic to their websites, squeeze pages, blogs and affiliate review sites. But the way you approach traffic generation will determine the level of success you have. Waste money on buying poor quality traffic and you won’t last long. Let’s look at 3 common mistakes both newbies and season marketers make when trying to generate more traffic, and learn to avoid them.
Mistake #1: Not Understanding Your Target Audience
This is one of the most common mistakes new marketers make, and I also see this in a lot of people who have been doing online marketing(with poor to mediocre results) for years. There is no shortcut to success, and every new blog or affiliate website you create won’t just be successful overnight. You can’t throw money at the problem and expect it to fix itself. Whatever you are selling or promoting, you need to understand your potential customer first. Are you promoting a squeeze page trying to get more leads and build your email subscriber list? Are you promoting affiliate products? Are you selling your own products? Regardless of what it is you are promoting, the same constant applies: you need to understand what your customer is looking for. What their deepest most burning desire is. What are they really looking for? What will blow them away? What do they dislike and need to avoid? How will your offer truly help them and make their life easier? Why is your product/service/offer better than your competitors’?
Simply buying traffic to get your offer in front of people won’t translate to sales until you can answer these questions and tailor your ads, products, services and other traffic generating efforts to match what your customers expect from you.
Mistake #2: Focusing On Only One Source Of Traffic
In today’s Internet marketing landscape you can easily find hundreds of different ways to generate traffic to your websites. So why in the world would you only focus on ONE source to get all your traffic from? You may even be quite successful getting a good amount of visitors per month, a decent conversion rate and good consistent profits in your pockets on a regular basis. So what’s the problem? You’re leaving money on the table.
Let’s say you’ve worked hard to design great ads, the perfect landing page with a good conversion rate, but you’re only using Facebook ads for all your traffic needs. While you are getting some good amounts of quality traffic, there are tons of other places you could also be targeting and potentially double, triple or even quadruple your traffic and monthly earnings. Isn’t that worth it? Don’t be lazy and research into every single network and method you can use to either purchase or generate free traffic that will help your profits skyrocket.
Mistake #3: Not Doing Any Split Testing
Finding the correct formula should and will take you some time, otherwise everyone would be successful. The difference between the people who make a killing online and those who fail is a lot of the times made by Split Testing, or lack thereof. You should always be testing different colors, titles, pitches, ads, banners, techniques, landing pages to constantly tweak everything and find out what actually works best. A/B split testing is a must to maximize your earning potential, and most of the times it is what will make or break your business. Do you have a great converting ad? Let’s say a 5% conversion rate? That’s nice, but what if you could get that up to 7%? 10%? 15%? Would that be something worth your time and effort? That’s a rhetorical question.
It certainly is achievable but it won’t happen over night. So even if you think you have a great ad in place, and a nice landing page, what if you can do even better? Always test new ads and landing pages by using A/B split testing on simple variations to see what difference in conversion you can notice. You’ll be surprised to find out that the smallest of changes can bring an extra 2-3% in conversions. Do this constantly, never ever settle and stop split testing. Your market, just like any other market is constantly changing, and with it your customers’ needs and interests. Don’t leave money on the table.
These are the 3 most common mistakes people make chasing traffic. Understand your traffic first, find multiple sources of good traffic and always split test! Thanks for reading!
So you want to start earning money online but you’re confused and have no idea where to start. It’s perfectly natural to feel confused and even scared at first with so much information available, so with this article the aim is to provide you with a quick start guide to affiliate marketing. Affiliate marketing can be a simple way to start earning money online if done right because it requires no product or service creation on your part. The idea is easy enough to understand: someone has a product or service. They will pay other people a commission on every sale they generate for them. You pick a few affiliate products, promote them and get paid for every sale you make.
That’s the whole shtick. Now let’s take a closer look at the steps you need to take to put this to work.
Step1: Affiliate Networks
First and foremost you need to find products and services to promote. To do this, you register free accounts with several of the best affiliate networks. These are websites where people sell their products and also allow others to sell their products for them. Some of the biggest players in the field are ClickBank, Amazon or CJ.com. Google “best affiliate networks’ if you want to look over even more.
Step2: Choose a Product
Do a little research on various products that you notice sell well. Affiliate networks will show you statistics of how different products sell so you can make a good idea about their selling potential. You can also check how much you’ll be paid in commissions for each and every sale. Look for products that sell well and have low refund rates. Also consider going for products or services that offer solutions to a burning issue. Something that they need solved quickly and are almost desperate for. These types of products have hungry buyers actively looking for them so its easier to make a sale.
Step3: Create a Website
This doesn’t have to be anything too fancy. On the website you’ll create some quality original content related to the niche of the product you’ve chosen to promote. These will be informative and offer value to potential readers. You will also use an Autoresponder service to allow people to receive updates from you through email. Use either Aweber or GetResponse as these are the best. You can create a small 10 page PDF with some cool advice on an issue you’ve identified in the niche, and give it for free in exchange for their email address. You will need to create a small email series in which you keep giving out quality free content and promote your affiliate link at the end of each article. Make sure to read more about email marketing as this is a very large topic that warrants its own guide.
Step4: Bring Targeted Traffic To Your Website
Bringing quality traffic is a must for success. You can go for either free traffic or paid traffic(or both), but you need to constantly work on getting it. You can find more information about getting traffic on this blog, so make sure to read up on everything. In short, use paid networks to buy relevant ads and promote your website, and also promote your website for free on relevant blogs, forums, article directories, classifieds sites and more to get as much traffic as possible to your affiliate offers.
Step5: Start Earning
With traffic starting to come in, the following will happen. People will start reading the content on your website. Some might click on your affiliate links and affiliate banners and make a purchase. Others might not, but they might subscribe to your email list and get your free 10 page report, and your free email follow up series. They might purchase from one of your affiliate links in the future. Sales will start coming in if you focus on getting traffic on a constant basis.
These are the basic 5 steps of affiliate marketing. Make sure to read more on the subject and on every individual step as there is a lot to learn and process if you are just starting out.
Generating targeted website traffic is something that eludes a lot of people, newcomers and seasoned marketers alike, while others seem to just have a natural flow of traffic coming from all over the internet even when they build new websites in new niches. Why is it so easy for some to generate traffic and so hard for others? The reality is, you need to constantly work on your traffic generation, and also work on your website’s content, your offers, your products and make sure they are of top quality. Because it’s pointless to drive good traffic to a webpage if what you are offering isn’t of top quality. People will just leave.
Let us look at 7 proven traffic methods that are 100% free and will help you start driving swarms of targeted traffic to your websites.
Method #1: Search Engine Optimization (SEO)
SEO can be split up into 2 categories. On-page SEO and Off-page SEO. With On-page SEO, you are optimizing your website or blog’s pages to better appeal to the search engines. You add tags to every picture, you set short but relevant page titles, you don’t overstuff keywords, you use LSI to have good syntax and cover multiple topics and areas of your niches. You post quality content on a regular basis to keep your website fresh for both the reader and the search engines. Finally, you use your main keywords just a few times on the page you want to rank for without overdoing it.
With Off-page SEO, you are building quality relevant backlinks to your websites from a variety of sources. You do this constantly to show Google your website is an authority in your niche and should be rewarded with good rankings. Never spam backlinks and always look for quality. Remember that quality will always beat quantity, so don’t fall in the trap of building a ton of poor quality backlinks in short amounts of time – this is a sure way to get your site penalized.
Method #2: Forum Marketing
This is a highly overlooked method since forever, but you shouldn’t take it lightly. Forum marketing can be one of the BEST ways to generate free traffic to your websites. Forums let you create a signature file where you can post one of your links. The key here is to find big forums in your niches with high amounts of users, create an account, a signature file and start making posts daily. VERY IMPORTANT: do not advertise your services. Simply try helping people out. Start out by making replies in threads where people have questions or issues they need help or advice with. Think of them and not yourself, try to solve their problem, earn their trust, and they’ll see your signature, they’ll value your input and whatever you recommend. They will be very inclined to visit your link and buy from you once you earn their trust. Make sales by NEVER selling to them, how’s that for counter intuitive marketing? I know marketers who generate up to 90% of their traffic with forum marketing, it’s THAT powerful.
Method #3: Article Marketing
Write original articles about topics related to your niche. Make a list with the top article directories available that will accept a free submission and send your articles there. They will allow you to post a link back to your website in the signature of every article. Those are free links that will bring you free traffic.
Method #4: Social Marketing
Having social accounts is a must in this day and age. Post all your top quality content on your Facebook page and on your Twitter feed and let others share those articles for an unlimited swarm of quality targeted traffic. For this to work, you really need to spend time and create top notch content. Make it easy and fun to read as this proven format will attract people’s attention and make them more likely to actually read your content and eventually buy from you. Also post exclusive content on your social media accounts that you don’t post on your websites or blogs. These can be simple paragraphs of relevant information that will interest or help your audience out. Make it worth their while for following you.
Method #5: Link Exchanges And Guest Posting
Website owners love quality content, they need it because their readers need it and expect it on a regular basis. Find relevant blogs in your niche, blogs with good amounts of traffic and a loyal following, and offer to write a guest post. Most bloggers accept guest posting because it’s a mutually beneficial partnership. They get a great original article to share with their readers, gaining even more trust and potentially promoting certain products and services, while you get to put your link in front of a top quality reader base that is very interested in what you have to offer. For this to work however, you need to do impeccable research and provide them with something of real value, something that will actually help their readers. Also, the article will need to ‘fit’ with the general tone of the blog, so make sure to read some of their own articles and take notes on how they are formatted and what they have to offer.
Put these methods to work and you too will start noticing higher and higher amounts of traffic to your websites. You don’t have to do everything yourself – it is a lot of work without a doubt – but you can always outsource some of it. But you can also do everything yourself at first if you’re on a tight budget, all it takes is research and dedication, the results will surely come!
Mistakes are bound to happen in any business. This is how we learn and improve our techniques to maximize our earning potential. And while you’ll definitely make some mistakes and hopefully learn from them, it’s great to also learn from other people’s mistakes and avoid making them yourself.
If you are serious about developing an income through affiliate marketing, these are 5 common mistakes you need to avoid.
Mistake#1: Lack Of Patience
Affiliate marketing can allow anyone to start earning immediately without ever creating a product or service themselves. Get paid by others to promote their products and services, and make a living off it. While it may be simple in theory, it isn’t quite easily accomplished in reality. The truth is, anyone can earn as an affiliate if they put in the time and effort to create landing pages, build subscriber lists, drive traffic to affiliate offers etc, but obviously this takes time. It doesn’t happen instantly. You need to build your list, to rank your website, to split test ads, to advertise on various networks and websites. It’s an entire process that you need to work on each and every day. And if you do that you will see success. The lesson here is to be patient and not get discouraged if results don’t happen in a few days. Sometimes it can take weeks and months to start seeing constant earnings coming your way, but once you get there, it becomes easier and easier to continue having success. Patience is a virtue after all.
Mistake#2: Targeting Broad Niches
Another common mistake is to target your broad niche for traffic instead of going for smaller but more targeted sub-niche. Let’s take the high popular ‘weight loss’ niche as an example. If you are trying to rank your website for ‘weight loss’ or try to buy traffic for keywords like ‘weight loss’, ‘lose weight’, ‘best diet’ etc you’ll struggle. The competition is huge and you’ll have to beat out millions of other websites. While that isn’t impossible, it will take a much higher effort on your part than aiming for a smaller more targeted audience like ‘how to lose 30 pounds in 6 weeks’. It’s less traffic but also cheaper to get your ad across and easier to rank for.
Mistake#3: Promoting Everything
If you’re just interested in the commission, people will soon catch on and avoid you. People don’t like to have every single product shoved down their throats, so instead, focus on 1-2 products that do well, have great reviews and offer the best solutions for your customers and promote those.
Mistake#4: Not Caring About Your Customer Base
Don’t send emails to your subscriber list each and every day with new promos, instead look to add value from time to time and promote high quality content for free. Building trust and showing readers that you care will go a long way in solidifying your relationship with them and keeping them receptive to your affiliate promotions. Have a good balance between offering quality information and providing paid products or services in the form of affiliate promotions. Show your prospects that you care about them and they will buy what you recommend.
Mistake#5: Giving Up On The Brink Of Success
People have this tendency of giving up right when they are about to achieve success. Don’t be THAT guy. Instead, work hard on your business plan, grow your subscriber list, keep adding value, constantly think about your prospects and how you can make their life better, and don’t give up if the results aren’t satisfactory. You may be giving up right on the brink of success, and that’s such a big shame! Never stop reading and learning about ways to improve your business model and marketing skills, and never give up!
If you manage to avoid these 5 mistakes you have every tool available to you to achieve success with your affiliate marketing efforts.
When you create a website or blog, and you may have heard this phrase used before, one thing that will always matter the most is: ‘content is always king‘. Top quality well researched content is what makes your visitors return to your website on a constant basis, and also what motivates Google and other search engines to reward your website with high rankings. Quality content will always attract traffic on its own through both the search engines and ‘word of mouth’ in the form of social shares and recommendations.
So let’s take a look at 3 simple steps you need to follow when creating top quality content for your website or blog.
It Needs To Be 100% Original
Both Google and your readers don’t really enjoy rehashed content that is available elsewhere. They are visiting YOUR website to get information from YOU. So reward them with content that they simply cannot find elsewhere. This will get them addicted to your website and your content in general, meaning better long term results for you and your online business.
Creating original content is easier than you may think. With so much information available online, you can do several minutes of research into any topic and then be able to write about it in your own words. Identify issues or questions people may have in your niche, and look for the answers to those issues. Once you have the answers, write a detailed article taking your readers by the hand and explaining to them what the solution is. They have a problem, you offer the solution. It’s very straightforward and that’s why it works so well. It will help develop trust between you and your readers and Google will also take notice.
Look For Fresh Topics Of Interest
Every niche is always developing. New issues arise, new products, new questions, new ideas. Always stay informed and on top of what is happening in your niche. This will enable you to always create fresh content related to current events and developments in your niche. Without doing this you may find yourself writing about old topics that are no longer of the same interest, and you may lose readers because of it, or not maximize your traffic potential.
Focus On The Reader
A common mistake is to focus your content to appeal to search engines instead of readers. People would focus on writing keyword optimized articles that turn people off and make them highly unappealing. Search engines have gotten a lot smarter and can now detect if an article is written with the sole purpose of getting high rankings and will actually penalize the webmaster for this. So by writing for the reader, you will actually get rewarded by Google as well as making your visitors happy for focusing on them.
Follow these 3 steps and your content will always be top notch, highly shareable, and highly rewarded by Google with free search engine traffic.