Display where you stand
You will not know if your SEO efforts are working unless you monitor your search standings. MarketingVox suggests that you keep an eye on your page rank with tools like Alexa and the Google toolbar.
It’s likewise important to examine your referrer log routinely to track where your visitors are originating from and the search terms they’re utilizing to find your site, according to PC World.
Keywords, keywords, keywords!
You should understand placing proper keywords throughout every aspect of your site: your titles, content, URLs, and image names. Consider your keywords as search terms– how would somebody trying to find information on this topic search for it?
The title tag and page header are the two crucial areas to put keywords, PC World notes.
BEWARE: Putting absurd quantities of keywords on your website will get you identified as a spammer, and online search engine spiders are set to ignore websites guilty of “keyword-stuffing.” Be strategic in your keyword use.
Link back to yourself
There is most likely no more standard technique for SEO than the integration of internal links into your website– it is a simple way to enhance traffic to individual pages, SEO Consult says.
When developing new content, you must make it basic to link back to your archives often. MarketingVox encourages that you likewise make the anchor text search-engine-friendly: “The more appropriate words indicate a page, the most likely that page is to appear in search engine result when users run an inquiry with those terms.”
Just like all other SEO approaches, make sure your links are appropriate, and beware not to cross the line into excessive connecting– you don’t want your visitors to get annoyed.
Produce a sitemap
Adding a website map– a page listing and linking to all the other major pages on your website– makes it simpler for spiders to search your website.
” The less clicks essential to get to a page on your site, the much better,” recommends MarketingVox.
Make your URLs more search-engine-friendly by calling them with clear keywords.
Flash might look pretty, however it not does anything for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page … Do not use Frames at all and use Flash and AJAX sparingly for best SEO outcomes.”
” If you definitely MUST have your primary page as a splash page that is all Flash or one huge image, place text and navigation links below the fold,” the post continues.
Spiders can only browse text, not text in your images– which is why you require to make the words connected with your images as detailed as possible.
Start with your image names: including an “ALT” tag enables you to consist of a keyword-rich description for each image on your website. Perfect Optimization discusses an easy way to do this.
The noticeable text around your images is important for SEO: MarketPosition recommends adding captions to all your images and being descriptive with the text in immediate physical proximity to your images.
Your material requires to be fresh– upgrading routinely and frequently is important for increasing traffic.
” The best websites for users, and subsequently for search engines, have plenty of oft-updated, helpful information about a given service, discipline, topic or product,” MarketingVox describes.
One way to ensure that your website gets new material on a frequent basis is to integrate a blog site. An executive blog site is an exceptional method to reach out to your clients, create more opportunities for external and internal connecting, while providing your website a more personal voice.
Your content needs to be fresh– upgrading frequently and typically is essential for increasing traffic.
” The best websites for users, and subsequently for online search engine, are full of oft-updated, useful information about a provided service, subject, discipline or item,” MarketingVox describes.
One way to ensure that your site gets brand-new content on a regular basis is to incorporate a blog. An executive blog site is an outstanding method to reach out to your customers, create more opportunities for internal and external linking, while giving your website a more individual voice.
Social media distribution
A CEO blog site is simply one component of social networks circulation, a crucial SEO strategy according to SEO Consult. You should be distributing links to fresh content on your site across appropriate social networking platforms.
Whether shown on your company’s account, or advised, re-tweeted, and re-distributed by someone else, this strategy exponentially muliplies the number of locations where visitors will view your links.
Link to others
An easy way to direct more traffic to your site is by developing relationships with other sites.
If they’ll consist of a link to your site on theirs, pc World recommends that you personally ask the web designers of well-respected sites. Make certain to return the favor– then everybody wins!
Make certain that your partner has a great web-reputation, of course. MarketingVox cautions against getting tied to a “link farm” whose bad SEO habits might bring you down.