Video Marketing Tips
You have to consider search engine optimization if you desire your content to rank (and you certainly do). By definition, search engine optimization (SEO) is an approach of methods, methods, and methods used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search engine result page of a search engine.
For the non tech-savvy lawyer, SEO can look like a difficult task to undertake, however it shouldn’t be so. There are a number of fundamental SEO pointers, tools, and strategies that you can implement to considerably increase the ranking of your website and the content within it.
SEO can be a full-time task in and of itself– in truth, there are many blog sites and websites dedicated to using the most pertinent, up-to-date info to help you with your SEO journey. Have a look at this manifesto for an extensive look at the ins and outs of SEO for your law practice.
Here are 5 standard SEO suggestions and methods to raise your search ranking:
Choose the Right Focus Keywords and Implement Them Throughout Your Content
Keywords are particular words or expressions that explain the contents of a web page, and they are the crucial terms that make it possible for individuals to discover your site. For example, if you browse “personal injury attorney” the websites that Google serves you will be optimized for that term.
The standard structure of SEO begins with the ideal keywords. Ideally, you wish to rank for terms that are high in search volume, low in competition, and highly appropriate to your practice area. If you’re unsure of where to begin, here’s an in-depth keyword research “how-to” guide to get you began.
After picking the optimum keywords for your content, it’s time to execute them. Here are some essential SEO pointers for placing keywords in your content:
You wish to integrate keywords in:
Subheadings and headers
Copy (the optimal keyword density for your content is between 1% and 3%, avoid going over this limit to keep Google from flagging your content as poor quality and/or spam).
The start and end of your content.
Image alt attributes.
Italicized and strong text.
Pro Idea: Do not “keyword things”, just include keywords where they fit in your material. The quality of your material precedes, and you can’t forget that you are writing for individuals, not search engines. Aim to find the ideal balance in between intriguing and enhanced material.
Create Shareable Material.
And one way to drastically increase your page ranking is to bring in inbound links (i.e. backlinks) from other trustworthy sites if material is king then backlinks are queen. Not all backlinks are created equal, and you wish to prevent encouraging scrap and spammy sites to share your material.
Easy tactics for integrating backlinks consist of:.
Share your material via social networks websites for easy, trustworthy backlinks.
Reach out for partnerships and produce guest posts that link back to your website through trustworthy online sources.
Provide some, get some. In some cases the best way to start a content partnership is to link to other important sites within your blog posts before connecting. It’s simpler to get the conversation began on the right foot if you are already supplying the other party with worth.
Use Video to Increase Your Ranking.
The world’s top 2 online search engine are Google and YouTube, respectively. When it comes to ranking web pages, Google owns YouTube and heavily prefers video content. In fact, pages that consist of video are 53 times more likely to rank on Google’s very first page.
In addition to increasing your search ranking, video boosts your message to create a compelling story for audiences to relate to. This helps to drive action and engagement with your material and your company.
Here are a few fast facts concerning online video:.
69% of all consumer Web traffic by 2017 will be video (Cisco).
50% of mobile users listed YouTube as their # 1 destination for finding info about a brand name or item (Google).
Enjoyment of video ads increases purchase intent by 97% and brand name association by 139% (Unruly).
After seeing a video, 64% of users are most likely to buy an item online (ComScore).
The typical web user invests 88% more time on a website with video (Mist Media).
Mobile video viewers are 1.6 X as likely as TV viewers to talk with peers about the video content they’re seeing (Google).
Post Content Regularly.
Search algorithms prefer websites that frequently publish new content over pages with outdated or fixed product. If you find that you do not have the time or resources to dedicate to posting routine blog content, this is an opportunity to incorporate a guest blogging collaboration into your content technique.
Numerous content developers and blog writers aspire to trade blog site material for important backlinks (review “Develop Shareable Content” above), and this can be a helpful tool to bolster your material.